After three months of saying they won’t move to online
sales, they gave in. A recent collaboration between online shopping site ASOS
and Primark has happened!
A limited trial of 20 womenswear pieces will be available
from the online retailer, ranging from casual to formal wear. After so long,
bargain hunters have been waiting for Primark to go online, and today is the
day where dreams come true. A spokesperson from ASOS told the Guardian the
launch would give the store “some insight into online retailing”, after the trouble
with the whole project going forward in the first place.
There was dismissal of the project even starting when the
chief executive of Primark’s parent company, George Weston stated back in April
“It is enough for us to have great fashion in good locations at the right
price. That simply works for us. We don’t have a problem that needs fixing.” He
then more recently said that customers would rather “keep toddling down Oxford
Street.”
But we will see, wont we. Let me know what you think of this
collaboration. Good idea or not?
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